This winning partnership set a strong course for future sales among its more than 3 million
annual visitors, and convinced the AAC to accept nothing less than fresh avocados stadium-wide.
The successful program has now been expanded to a third location in the arena.
Provided on-site training
for employees as well as
an AvoU class at the
AFM Culinary Center
Created a 100% Fresh
Seal program to affirm
the stadium’s commitment
to fresh
Established a build your
own guac stand in
addition to three full
service branded
concessions stands
Provided equipment
needed to successfully
implement fresh avocado
throughout menus
What started as a Suite Level Guac Cart program has turned into our full-service concession
stand and kiosks at Hard Rock Stadium in Miami Gardens. It debuted with an inventive avocado
taco menu for fans to enjoy during all stadium events and sold especially well at the Miami Open.
Implemented premium
and GA level creative
signage directing fans to
stands serving fresh
avocados
Established multiple
kiosks and a full-service
branded concessions
stand
Provided equipment
needed to successfully
implement fresh avocado
throughout menus
Provided on-site
training for employees
Fiserv Forum went all-in by adding fresh avocado to five new menu items and
implementing Guac Carts throughout the stadium. Guac was also added to the suite menu
along with AFM branding and laminates throughout the stadium.
Provided on-site training
for employees
Collaborated on menu
development
Implemented creative
signage throughout the
stadium
Provided multiple Guac
Carts and established
their popular Guac
Cart program
Learn about all the ways Avocados From Mexico can bring
value to your concessions business and its patrons.
